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Old 04-06-2005, 11:10 AM
labeler2003 labeler2003 is offline
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Getting people to respond to your web site involves more than just putting up a web site and finding the right key words.

I assume all of your traffic is coming from Overture, Google Adwords, or similar advertising. It will take awhile (a lot more than a month) to build organic traffic.

Several questions come immediately to mind: Does your web site make it easy for people to respond? Have you told your web site visitors you want them to respond? What reasons would people have for responding to your web site?

Each page needs to have a visible, clear and effective call to action. The call to action needs to make it easy for visitors to respond, and it must give them a reason to respond. What benefit are your visitors going to get as a result of their responding to your web page? Are you telling them about the benefit(s).

Another question: Is you web site offering what your visitors want? It may be offering what you think they want, but a common mistake is for us to assume potential customers all think like we do. They don't.

How well does the topic of your ads match the landing pages they go to? Whatever is mentioned in the ad should be the main topic of the landing page.
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