Spell-check it!
I drive about 1.5 - 2 hours a day between home and various offices so I notice stuff on cars and I do believe it's effective advertising, at least in terms of raising your profile.
However, one caution: I can't remember the phrase exactly but a while ago I spotted a van with a beautiful custom paint job including a logo, "motto", and a website address painted on the sides. It was all very catchy - it also had a glaring spelling mistake in the "motto". My first thought (and why I wish I could remember the phrase) was that the typo suggested the opposite of the message he was trying to convey. My second was, "I wonder if he knows that's spelled wrong?". And my third was, "That would be expensive to fix".
Not like running a spellchecker on your web pages and uploading the corrections...
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