I noticed this sites drastic rise in the SERP's. I am sure there are many other factors but notice the content. Its in embedded in "noscript" tags. Not saying it isnt legit but curious as to the thoughts of others. Seems legit to me but I would doubt Harry and David would really want customers to see that ugly unformatted text :)

http://64.233.161.104/search?q=cache...GLD:en&strip=1