It depends
I think the biggest problem with writing virtually anything is that when the author reviews it, except for glaring mistakes, they think everything is valuable. A hint. Start with an outline of the main points that you want to make, then rank them by priority. Only hit the top 2 or 3 in the press release. Who says you can't wait a week and issue another press release with further information?
Here is another. Instead of writing your points in clear sentences, use and introductory sentence then list your high points in a bullet list of 3 to 4 word statements.
Hope this helps. If you need a surgen to parse, send it over, but tell me the main points.
Kent
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