copy your competition
Hi Martin,
thanks for the reply. I understand where you are coming from. I'm not sure if I made my point clear enough.
I mean, copy the techniques of your competition in the aggregate, not just copying one competitor's techniques.
For example, if competitor A does use techniques a1 and a2, competitor B uses a1 and b1 and b2 and competitor C uses a1 and b2 and c1 and you employ a1, a2, b1, b2 and c1 comparably well and as extensive as your competition you should be the king of the hill.
This works, because you match every single competitor in all his/her deployed techniques and beat him/her in at least one technique. Only if one competitor does follow the same strategy, do you have to be creative yourself. I think B. Gates, who you quoted does understand this very well. And if you show his persistence, you will not mind being one step behind someone's new technique.
Creativity is unfortunately overrated.
K<o>
P.S.: I suggested to test each strategy, in order to make sure it has an effect. This should also ensure you understand it and it does not get you into hot water (is a mistake). It also saves you efforts that you are pursuing for no gain.
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