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Originally Posted by Conficio
There is a third factor to it, which is competition. You are ranked, meaning you have to beat the competition in either of the two factors above.
So if you want to be number one, analyse what they do and copy it. May be do it on a test basis with different schemes to different pages. Because your competition might do things they believe are relevant but are not. See what works and copy what works to the other pages. In aggregate you do the combination of what your competition does, so you should bubble to the top soon as you match everyone in their game plus add the tricks of the others.
K<o>
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If you just follow your competitors first you'll always be two steps behind them and second you can repeat their mistakes. I often find myself wearing this hat. This way you will never be #1. This refers to any business not necessary online. Educate yourself and skip the mistakes they've made. This is of main importance in the evolutionizing
SEO world. Put creativity in action, something that nobody on your market have done yet. Here comes to my mind a Bill G favorite formula - copy and rationalize. Well this is a very wide topic, and I don't want to fall in theory, what's more I can't prove this with my work. But I think it's more important to do the right things rather than doing the things right.
I agree with Conficio that competition is a factor of extreme importance. But out of the package the most 'useful' product/site/information gets the award.
Martin