I am artist. When I started my website, I did not know anything about html.
Even so, I got rather good rankings for my keywords...

After 18 months what do I know
I hate links, and associates programs
but ... I have a toplist on my website.. that works ;-))

I write articles in forums and that works too

I renew and enhance my pages from time to time, it helps a lot

My pages are full of text, with all my keywords.. trying to focus on one on each page. I noticed that more people were typing the word "Jack Russell" with a fault.. so I created a special page for the dummies with "jack Russel" and it works

So now go and admire a great artist website ;-))

http://thedogmuseum.com