I found this
interesting snippet on wired.
Quote:
Microsoft's paid-search platform will provide detailed -- but not personally identifiable -- information, such as gender, age and location, for many people who use its search engine, allowing advertisers to target their ads to specific audiences.
For example, a car company could choose to have Microsoft (MSFT) display its sports car link when a man types in certain keywords,.....
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Emphasis mine.
:-) This seems to be contradictory....
[edit]DOH! When I first read this, it looked like it was saying it wouldn't reveal the gender.... now I see that it's saying it will reveal gender etc, but not in a personally identifiable way... it pays to re-re-read.
Ben.