The article actually didn't state 'spam Google answers'. They gave a good example using LED boards and said:
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All they’d have to do is post a comment to this query listing their company as broker of LED boards. You can even list URL’s in the comment.
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Responding to someone's question about LED boards, and providing a LED board website as an answer - that isn't spamming in my mind.
To me the message was: watch google answers and if there's someone looking for help that your website can help with, post it because it helps in the SERPs. And out of 4.2 million results, the google search for LED boards *does* list the google answers thread in position #2.
If someone here makes a thread asking for a place to buy gold spangles, and I respond saying - hey I sell gold spangles at thisismygoldspanglessite.com, is that spam?
This newsletter pointed out an observation of google answers showing up high in the SERPs and how someone could use that to their advantage. It wasn't about spamming google answers IMO.