Offline promotion should not be neglected
Hi Cyanide
We are a SMME IT firm in Empangeni, South Africa. The WebShop is one of a number of departments, including IT Sales, Services, ISP, VISP, Consumables and specialist repairs to laptops.
We run a small fleet of company vehicles, each displaying our corporate image.
The results are far reaching, lending credibility to us over competitors, giving high visibility in the area, and identifying us as a stable company that is here to stay. I think this is rather imoportant in an industry where insolvency and closing of outlying branches is common.
Even when we meet a prospective client, a regular comment is,"I have seen your cars."
Other strategies that we have thought of but not yet implemented are:
1. Corporate uniform
2. Corporate imaging on delivery bags, like Debonairs Pizza
3. Website domains on car bumpers
4. Radio camopaigns, advertising the web address, like: "The Richards Hotel, the only place in Richards Bay that you really want to stay - richardshotel.co.za"
One question that i would like answered, if anyone cares to comment, is what budget should go to offline promotion vs online. Currently we spend about R3000 a month on advertising, and all of that offline!
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