Being serious for a few moments, Yahoo is more of a data based SE than any others, we know it takes longer to pick up on new data ( I have read threads that say I got picked up on the second day, but that could and often is because you have updated your pages just in the nick of time) The real secret of success on yahoo is to run a very small ppc on the new Overture system, and go for a 'snazy title opener in your ppc campaign) in that way you score twice, or even 3 times, I'll show you what I mean - go to Yahoo UK & Ireland and search my key words 'Right to Buy' - I'm at 5 Right to buy Facts, but I'm also on 2, 3 & 4 via Overture, I get hit on page one and therefore do not get ppc clicks, and anyone of you that does hit my ppc, will find themselves in my bad books, and remember I can trace every single hit!!!
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