Holy smokes. Let's show just a little bit of objectivity.

1. The email article has a huge Google ad on it predominantly displayed in the top left corner. There are several other links to Google - just in the email.

2. Mark owns the "Google Tudor & Advisor" blog. Yup, quite impartial there.

3. Mark has probably never run a real business that doesn't depend on google for sustenance. I'll leave it at that.

This pursuit of Google's cute technology is nothing more than the Wal-Mart'ization of the web. Wait another year or so and watch the continuing destruction of the ability for the small business to make it online. My customers are battling click fraud currently. Now they have to worry about Google providing their customers with another tool that distracts, delays, and diverts.

Way to go Google! I'm selling short.