I do search engine optimization and positioning for a living and I always see other
seo's complaining about how hard it is to get ranked in Google.
Contrary to belief, it is 80% based on optimization. The key here is that alot of
SEO's have their own opinion on if a site is optimized or not.
A site you show me that you claim is optimized is most likely not.
Sure, a few IBL's are nice to have but there are sites ranked on the top of Google for hard to get keywords and they have hardly any IBL's at all compared to the competitors.
It is all about keepig your optimization in tune with Google's algo. When they change their algo, thats when you change your optimization.
Well, how do I do that you ask?
Sorry, can't tell ya. I would be giving up monthly checks if I did that!