Matari:
Thanks for your feedback.
Yes, it seems this type of advertising has become pretty big here as well. I have a few clients that have put up signage on their cars/vans.
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One thing I would suggest though.... dont try and put too much on it. If they are vehicle body signs, then include your trademark, company name, email & url, with say a 4-5 words esc or slogan. If they are transparent rear window signs, then only your company name (& small logo maybe) and your url/email.
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Very good point. Car whizzing by, there's not much time to grab their attention.
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Is this a sponsorship deal Cyanide? Or are they jsut letting you advertize on their vehicles?
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Unfortunately, I'm not sure at this point, hence this meeting. I doubt it's sponsorship as theri company is totally unrelated to us. I believe they use these Hummers for their own advertising, so it's quite possible that they'll be asking us to essentionally 'tag along'
ghstdrgns:
Bus wrapping, hmmm. That seems to be pretty big as well. Thanks very much for all those questions to ask. It helps tremendously !
Very expensive, yes that was my immediate thinking.
I have a feeling they'll want something in return, maybe some type of bartering deal
I did a little research and saw somewhere that a vehicle blitz of a city could cost as much as $20,000 or more per month. yikes !!
rocky1:
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I would definitely say that it has potential cyanide, I ran across an ad on wheels one of the local TV stations has ripping around Bismarck, ND the other day, and it works. Theirs is advertising their Website, and they have a bright yellow Volkswagon painted up to read Catch the Internet Bug!, with the station call sign and logo to follow. Honestly, it was almost difficult to resist chasing it down, just to see what it was about!
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Really !
I think that's become a popular method for radio stations. Pretty sure I've seen that here as well
They pick up a somewhat unusual vehicle, like the new bugs, put something catchy on a bright/funky coloured background and it grabs everyone's attention.
hmmm....