And what does that do to Google's AdWords program? It makes AdWords more of a necessity than ever before because the only way to get high placement of any kind in Google will be to go with at least one of their programs -- the new SEO consultation side of it, or the PPC side of it.

Either way, PPC's stock is raised in this scenario.

Can you just picture the Google-watchers sitting in their desks in their headquarters reading this right now saying, "Very good, now what ealse are we going to do to generate more revenue for ourselves? Don't stop your thinking there..."