Search Engine Optimizing experts are loving that Google keeps changing the ways their algorithms work. Why?

Job security.

It may mean that their work is no longer working for their current or past clients, but those clients will come back if they were happy with the results the first time they worked together.

Are we assuming that the Average Joe and Jane doesn't realize that? Please. Let's drop the act. This is GREAT for business -- but only if you treated your clients as if this was going to happen someday (we all knew it would). If you didn't work your hardest for them, then you just lost out on what could've been two paydays from one happy client.

This will happen again in the future, so plan for it now by the way you treat your clients.

I see all kinds of posts bemoaning the latest change that "took away all of their hard work," blah, blah, blah. They just walked into the next financial boon, and they know it. I know it. Don't you?

Maybe there is something to that whole "Do unto others" thing.