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I know that 60% or more of my new visitors are from search engines, and because they're looking for keywords that I've emphasized, they're as "targeted" as any traffic. I'm not willing to rely on accident for my business.
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Couldn't agree more. Visitors to my site are there for a reason and not by accident. They're either a potential customer looking for a product I offer, or a competitor looking at the products I offer. They got there by searching for something specific. Any folks who may find my site by accident who also happen to be interested in the products I offer are just a bonus.
Dave