I am new to internet marketing and I am trying to determine if anyone has suggestions on selling my products with "free shipping" which makes the list price higher or use a "price before shipping" which makes the list price lower and then add shipping at the check out. I currently have "free shipping", but I feel I am losing sales to sites that don't offer free shipping because their list price is less than mine since the shipping costs are added at check out. I have found that my "free shipping" price is much less than my competitor's after they charge their price + shipping, but I don't feel I am getting the sales that I should. Do most consumers tend to look only at the list price and not worry about shipping costs?

Thanks,

Freddog