I agree with jestep, although sometimes it is a tough sell to a customer to get them to see that spending the extra money up front will pay off in the end; even with testimonials.

Often my customers want to start off with the cookie cutter thinking they will replace it later when business picks up. Problem is they never see the real potential for thier site from that initial mistake and then they don't want to spend the money later on because the site is not doing as well as they would like.

Harry