we are number 1 on google adwords for an important keyword which deals with the very same topic but has the problem that you can interpret it as
a) an asset to buy
b) a product to manage an asset

the problem is that we get lots of clicks from people expecting a) although we only target on b) groups.

rewording the description text doesn't lead to success as being no.1 means more people not even reading it before clicking.
dropping this adword would cost us lots of valuable, yet expensive group b) traffic

anyone experience on this issue?