Message to Sandy:
As long as there have been sales messages; well since The founding of the Printing press, People have been talking about the "Ben Franklin" method of solving that same issue.
Make two colums on a page.
Title one: Features
Title the other: Benefits.
Then go to work, listing every possible feature or benefit in the proper colum until you've run out of ideas. You should have many more benefits than features, or in other words 2 or more benefits for each feature. Benefits sell, Features tell.
Once you've done that it will be much easier to write effectively about what it is you're trying to accomplish with your web site; and why to all the subscribers, visitors etc.
I hope this was the type of help you were asking for, and that it will be of use to you.
Russ Wilson/Webintel
Russ Wilson/Webintel is a Pro Web Realtor.
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