SandyS wrote:
My question is, how do I explain to potential advertisers and existing subscribers the benefits of a database driven system, RSS and blogs, in layman terms that is understandable.

To answer how RSS and blogs can help your readers;

I've written a 23 pg report on marketing with RSS and blogs which might be of benefit to your readers, which they can download freely and read here

http://www.marketing-rampage-with-bl...m/SReport1.htm

as for the content management system, I've experimented with PhP Nuke before, and there's really lots of modules inside which you can mix and match.

you can always get someone to install it for you;

when writing, you might want to stay away from the technicalities and just focus on how the content mgmt system can help in terms of

- time
- productivity and efficiency
- targeted traffic
- targeted advertising
- higher ROI?
- branding?

and so on.

brandon
www.marketing-rampage-with-blogs-and-rss.com
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