Explaining Changes to Subscribers
I am in the process of converting a HTML site that has been on line since 1997 to a Content Management System which includes RSS and a blog. It will also be offering advertising which we have not done before. My question is, how do I explain to potential advertisers and existing subscribers the benefits of a database driven system, RSS and blogs, in layman terms that is understandable.
I have been trying to write an article for the newsletter to get subscribers excited about the change but even I don't understand what the heck I'm saying:^) Have been searching the net for tutorials or information that would help but so far not having much luck. Would appreciate any suggestions.
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