Lawyers
Lawyers are the way to go with this for sure. As soon as Wal-Mart's lawyers get a scent of this, there will be cease and desist as well as a probably lawsuit for trademark infringement. Just keep yourself clean, sit back, and have some fun as those lawyers dig into them. They may need a hint at what to go after, but they love trademark lawsuits as well as cease and desist letters.
You could also contact the Better Business Bureau and inquire about each of their local offices. If they really don't have offices there, an inquiry can get the ball rolling for an investigation by someone higher up. Quite simply if they claim offices there and aren't charging sales tax in those states, the IRS is going to want to talk to them.
You may also want to make sure that the items that your site has that theirs does not (privacy policy, SSL, etc.) really catch the eye of the visitor. Maybe even a helpful push with the SSL stuff and mentioning that you are and not all of your competitors are.
In any event, it sounds like this site has a limited amount of time that it'll be running. Best of luck in the meantime.
Brian.
|