You can't get lazy.
I have one site that had been #1 for its phrase for at least a month. It has been page 1 for months. I got lazy, and didn't update it for a few weeks.
I checked the other day, and it was #2!
So I quickly made a token update, to keep it fresh, and voila, the next day it was back at #1.
Google loves fresh meat.
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