That's a good question. I took a look. It went from 75 to 537... it's a little unstable.
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Last month I was number 8 on page 1 of results.
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Google has really shuffled the deck over the last few weeks... you're not alone.
The only thing you can do is look at the top of the SERPs for the keyword phrase and try and figure out why your competition is there and you're not.
I'm afraid a lot of things don't make sense. A lot of people are dropping out of site in the SERPs for no obvious reason...