I like logo 3 the best. I think it conveys the elegance of ball room dancing much better than 2 or 4, which seem to be single dances (4 looks jazz dancer to me).
I think you're tag line is an attempt to be a little funny. It would make more sense if it said:
We always sell you the right shoe. (The left one is free.)
I think 3 could be improved by smoothing the hem of her dress (I don't think feathers/fur hems when I think ballroom). I think using a different font, could improve the logo, the current font is a bit difficult to read. Perhaps, from #1 or #4?
I'd also tone down the bright red or change the site colors, the cyan really does not compliment your current color choices.
You may also want to try an incarnation with just shoes or a dancing couples feet and see how that looks, so that they can readily identify your product.
HTH,
Diana
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