Try getting the actaul keywords within the URL string of the page.

EX: Engagement Rings goes to http://www.ampalian.com/department24/

More optimized URL String: http://www.ampalian.com/Engagement-Rings/
and http://www.ampalian.com/Engagement-Rings/Silver-Ring

This would more then likely take another mod_rewrite, but definitely worth it.

Go to all the major directories and pay to be included. A good starting point: www.strongestlinks.com/directories.php .

Good luck! :)