What we're saying is...
What tcampione and the others are saying is that yes, Google is in a flux, and you'll just have to ride this wave out until it clears up again. It doesn't usually last this long or have such highs and lows, but it happens.
If you're really depending on Google for revenue, that's where Adwords can come in. Our biggest ROI term has been showing huge variations over the past week or two, sometimes the page doesn't even exist in the index. But through it all, we are still showing a reasonable number of sales because we can buy a blue (above the organic results) sponsored listing for under a quarter a click.
Paid listings don't ride the waves like organic, and anyone serious about making money online should at minimum do some experimenting with ads to see that you're hitting the correct key phrases, but also to make your site danceproof. When Google starts to dance, it can really disrupt the cash flow for a lot of unprepared businesses, especially if they end up at the bottom of the pile after the dance.
Brian.
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