Funny how much it has changed in the past week
Over the past week, we've had our most important keyword from a ROI perspective go from 1st to not in the index at all to 6th to not in the index to 3rd and finally back to 1st again. With all those fluctuations, it has made me very happy that we can also get a blue (above the organic) sponsored listing for under a quarter per click. At least we didn't totally lose the sales that we could have.
Brian.
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