Julian,
Rah and lafe have it nailed. Your site needs to be completely redesigned from the ground up. Consider taking a look at
Webmonkey's tutorial on this sort of thing.
If you are serious about redesigning your friend's site then take some time and effort to do some research and bring the site into the new millennium.
Some other ideas:
- Partner this site with other like-service web sites. Perhaps other sites that deal with PLR or related therapies, etc. Get some inbound links to improve your standings in the search engines, specifically Google.
- Change the contact email to the same URL. This is a dead give away to me that a site owner is not comfortable with technology and makes me question his/her overall abilities. Everyone has email and to not use one's own domain for that web site's business is not someone I typically want to do business with.
- Save the phone number for the general contact page. Unless you have the type of business that does a great deal of business over the telephone (selling electronics or high-priced commodities) AND you have a toll-free number, just leave the phone number for the page where people express interest in contacting you.
That's it for now. Good luck!
Cooper