It will help as much as any other link from any other page with the same PR and number of links on a page... a lot of those are free and don't cost $49

...it may actually help a little more in that if we believe in Hilltop, then this is a link from what *MAYBE* considered an authority site, so the link *MAY* carry a *LITTLE* more weight.

The other small advantage of a listing there is the anchor text links you can get to deeper pages ... which *MAY* help a little more.

CBP