All in all a well designed site, however there is an amateurish feel to the opening page. The pictures of the jewelry do not match, and do not create a good impression as a whole. They are of different sizes and quality, some are closeups, some have background. I would suggest only one picture of an impressive, glittering heap of jewelry and category links listed there under. Also I would suggest less text in the header.

quote: "Fine Jewellery from lifetime craftsmen Jewellers. Engagement Rings, Wedding Rings, Eternity Rings, Signet Rings, Necklaces, Earrings, Bracelets, Pendants, Chains. Diamonds, Emeralds, Sapphires, Hematite and many other precious stones hand set in beautiful pieces fashioned from Silver, Platinum and Gold. We also sell other wonderful and interesting items that our discerning clients may be interested in."

For instance you could shorten it to:"Fine Jewellery from lifetime craftsmen. Rings, Necklaces, Earrings, Bracelets, Pendants, Chains. Precious stones hand set in beautiful pieces. Also other wonderful and interesting items."

I once learned that when selling one should allways avoid words such as sell, buy and price in the sales pitch. Hope this helps.