Ah, but isn't that the indisputable benefit of the web -- that it provides a level playing field so that the little guys can make themselves seen and heard just as much as the big fellas can?
But the answer lies not in spending money but in understanding -- and applying -- all that
SEO and SEM involve.
And, as I'm sure you'll come to realize, WebProWorld has an absolute ability to point you in all the right directions. It won't happen overnight, but if you read what the many experts who post to this forum say (time and time again, in fact), you'll be able to "stand out from the crowd" no matter how insignificant you may think you are -- because the web allows you to be every bit as good as any one of your competitors, regardless of your size.
Duncan