Howdy - lakestatefishing,
One thing you can do to improve your Google
PR when it updates, sometimes in 2 week intervals, is to include your keywords within your < title > tag that match up with your keyword-rich page links & text. The < title > tag carries a high degree of weight with many search engines. Be sure to make your < title > tag keywords form a natural sentence as it may be used as your site's description in search engine queries.
Cheers!
Max