if you go to the homes of families, you may find "kitschy" furniture, simulated classicals, modern lines, art deco, and high quality design. You even may find "selfmade" furniture, own self painted aquarelles.

If you visit an office, you expect to get a higher percentage of quality furniture, design, art etc.

So why not look web sites as areas, where living happens, appartments, offices, public and private areas.

Some people WILL need professional support, and hopefully also get it. Some others want to "draw their own pictures" aka do their own design, create "my site". Some will go to the shop and take standard bricks with them to do "selfmade".

No discussion, that most of the professional sites, taking care about usability, are easier to be dealt with, and better understandable than those with the 276th reusage of the same template. Nevertheless most of those is "privat area".

Homemade websites is like self made cupboards, of high value for the producer, and not very intersting for the most others. So - let them do (this includes myself), and give them advice as a professional - like a carpenter may do with a do-it-yourself , double left handed owner of an electric drill.
And check if you dont eventually find a genious among them, like there were painters, artists, who never have been educated.