Typo on the profile page - the title says jewelly instead of jewellery.

The text is tiny. I have excellent eyesight and i can't read it. The wording is all from the point of view of the artist. i.e I am xxx, i live here, this is what i do, this is how to order / buy, these are my awards etc.

Try to think as if you are a buyer, visitor. They care little about you , they care about their own needs and wants.

What do you sell, why should they buy it, how will it improve their lives, how easy is it to order, why order from you and not another jeweller. The wording on the site does not address this.

Payment info is top and bottom of almost every page, seems a bit pushy, you could have one "Order Info" page from the navigation bar. I see no info on do you ship overseas, by courier, mail. My first impression is that sales are to the UK only.

I think that some colour is needed. The site feels a bit bland. The white space at bottom is annoying.

People who buy artist designer jewellery like to know about the artist, where is your artist statement ? Place it at top of the profile page. Why do you do this work, why do you live where you do, does it inspire you, do you use the sea to influence your work, what is your passion, what are you working to achieve, why do you use your chosen materials etc ?

You are selling YOU, you are the BRAND. I want to see a photo of what you look like. Why are you unique ?? This is what the customer looks for.

I can tell that your work is good, but the photos need more impact, photoshop them a bit more to get more impact, saturate the images more or punch up the contrast. Your photos are what will sell the work

I am rewriting my own site which is in the artist jeweller field and have been working along these lines to improve the marketing feel of it.

Good luck, I see that you won the platinum award a couple of years after I won it.

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Portraits hand carved on gemstone for unique cameo jewelry from your photographs.

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