Hi Janet,

I did sell Tiffany Jewellery years ago on ebay so I understand a little about the market place. When I first came to your site I loved the pictures. I would advise that you need at least 1 strong colour. Each colour has different meaning and makes people feel differently towards your company e.g. BP is green for environmentally safe.

Things to consider:

· Your text gets lost in the website as you have chosen such light colours I would look at your USP (unique selling points) what are they? Put these in a more prominent colour look at http://www.tiffany.com – they use red straplines to describe their products. Red signifies immediate purchase to the consumer.

· You are award winning! Think of your strap lines : Award Winning Designer Exclusively for you! Exclusive Award Winning Jewellery!

· I would change the copy on your home page: the customer does not really care about you– sorry. What can you offer them? Why are they coming to your website? Are they getting married? Birthday? Etc START WHERE THE CUSTOMER IS!

· The copy is around you. What do you have to offer?

· I really like the images but why not have a featured item each month like Tiffany? Get a good digital camera and feature 1 item on the home page and rotate each week – with a white background.

· You really need to add some colour so choose a corporate colour which will complement your site and you need a more prominent logo for your branding – as you build yourself up this will become more important – the worst thing you can do is change it while you are building yourself up.
· I also think that you need the images on a white background (sorry) Tiffany spend ages on perfecting their pictures this can be easily changed in Photoshop. The pictures are the key to getting sales. I do like the way your pictures stand out of the page and your navigation.
· You need some ‘secure’ buying logos so people feel you are not just a one man band

Hope this was helpful in return I would appreciate your thoughts on my refreshed website http://www.getintouni.com which I launched yesterday.

Kind regards – Good luck

Elaine