just a thought
Myself personally wouldn't put all my faith in one company. If you've got 5K to throw around I would do exactly that throw it around and see who gets you the best results.
Try different media's, online and offline. Being creative with your advertising dollars gets results. Contact an advertising firm and see what they can offer you. Contact an art college and offer some money for the best creative advertising campaign a class can come up with....you'd be amazed! Not to mention you could recieve great publicity for working with a school and helping to promote a higher education. Depends how you work it, publicity is free! Could be better than paid advertising.
Be creative.
Good luck
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