Hi Cyanide, yes our URL is
www.thefairytalecompany.com.
We are a publishing company who have so far produced one title, 'Classics One' but if sales improve then we plan to produce more titles as part of our classics range.
Cyanide said:
"You have some nice pictures and a description to go with... but there's nothing really there that grabs my attention and urges me to take action"
I cannot begin to tell you how long we have been looking for that magic attention grabbing phrase that will urge people to take action and go to buy the book! If I knew what it was then we certainly wouldn't be giving anything away for free I can assure you.
It is frustrating when you have a good product (people who have bought it for their children and kids themselves love it) that nobody seems to want to buy when they visit the website. I am very aware that we are doing something very wrong or at least missing one or perhaps two vital ingredients.
I have deliberately delayed the posting of the website for review because I read through a lot of the threads for the different promotions and marketing strategies and realised that we still had a lot or work to do.
I cannot talk about the knots and bolts that make up the site only the 'make-up' if you like i.e. the layout, design, and content of the site. To this effect we have recently posted some changes. We have added a Testimonials Page to try to create trust (not fully updated yet), a News & Links page. On the Home Page you can now find a synopsis of each of the stories that appear in the book and on the CD (we did this to try to give people a taster of what to expect), we changed our bullet list of selling points on the Home Page to make it more obvious why you should buy the product (coloured it to make it stand out).
We have an Activities/Kids Page planned where people will be able to download other little freebies like printouts of various characters from the stories and a little flash animation of a game etc.
After posing a question regarding currency we now also plan to at least show the price in other currencies so as not to alienate any potential customers.
Now you may say - yes well this is all very well, but there is still nothing there which urges me to buy! Okay then, well I am all ears and being very sincere when I say that I am happy to take onboard any suggestions you might have, regarding what would create such an urge. I recently bounced our list of selling points with various people and they all seemed to think that the list gives plenty of reasons why you should buy this product (admittedly it has only been posted live on the site in the last 24 hours). What do you think? Would any of these points make you even consider buying an audio book (if you had or knew any children that is :¬) )
Lastly we had to start with a big button on the Homepage that said 'Buy Now' which took you into our shop but someone somewhere said that this places an urgency on people to buy which they dislike. Now you tell me what I am doing so wrong that people leave through our shop in droves without putting the book or CD in their basket.
As I said, all advice is warmly welcomed.