Hi Grith,
In answer to your question
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Did you start out planning to make money on your recipes or was it an after thought as you noticed the fabulous traffic it generated?
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The thought of trying to market the recipes was a very late after thought. Done on the fly, with no real plan in place. Actually the give away mentality is still too deeply ingrained in me.
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I know what you are saying but, at the moment, the problem quite frankly is that we aren't selling anything anyway.
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If you just have to give something away, and you're not doing it already, you might consider a marketing scheme where you do give away your product to local and regional child care and day care facilities, preschool and elementary schools. Or give away demonstrations of your product. IMO, giving away your product in this manner would have a more positive effect (viral marketing). The word of mouth endorsement should really be a boost to sales.
You stated that you would post the website for review. Is thefairytalecompany.com not the product? If it is, then you have a very attractive product.