I'd have to agree with cyanide. Giving away one out of three stories is a bit much for a freebie. Especially when that is your main product. Maybe give away a tease on a couple at most. Hollywood nor Bollywood will let you go see a movie for free, in hopes of you buying the DVD.
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Our e-business marketing consultant assures us that when people get a free e-book then the majority will then want to buy the hardcopy subsequently.
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Not necessarily so. Been there done that. I give free Creole recipes on my site at CreoleMan.com. For a couple of years the site enjoyed top 1-7 ranking from Yahoo, DMOZ, Jeeves, and MSN for terms like creole recipes, oyster recipes, crawfish etouffee, and others. This was organic placement, and the traffic was great. The oyster recipe page had been my best traffic, so I compiled an e-book of 50 oyster recipes. Started out at $5 and ended at $3.50. Not a problem, if only enough e-books would sell.
After months of slow sales, and feedback from visitors as a result of email and phone follow ups with newsletter subscribers, I learned that the majority came for just what I offered. Free creole recipes. Not much else. Had I started as a pay for complete access model, the oyster recipe venture could have been more successful. The oyster recipes have since been retired until a later date.
Don't give away so much that the temptation to buy is satisfied.
Best of luck,