Originally Posted by Quadrille

Most of the readers of this forum have considerable experience in Matters Of The Web; indeed, I'm happy to admit that most have much more knowledge and experience that I'll get in many years ...

So surely there should be some minimum standard for "Search Engine Insider Reports" ?

1. For a start, basic fact checking should be required.

2. Where appropriate (for example, if an organization or person is being attacked) there should be at least an effort to seek a defense or opposing view.

3. Articles should be 'peer reviewed' before publication - ie at least one person with related knowledge and experience should critically read the work in advance. This can avoid embarassment and protect reputations.

Simple measures like these would have prevented recent work which had clearly not been properly researched; was a very one sided attack with no attempt to see or pose another view.

Even I could have advised the author to think again and tighten up the arguments before going public.

I am not rehearsing the same arguments here; I am suggesting an effort is made to leave that behind and prevent a recurrence.