:) .. well, wouldn't make much sense to complain about companies showing up on the SERPs for your companies copyrighted words, would it? ..
It would be a bit different if some other company would actually pay (AdWords) to show up on 'your' company/product name (not on regular keywords). Yet, that's what the whole business seams to be about anyway. And since noone can draw a line between regular keywords and 'copyrighted' ones.. it will always go on that way, I guess.
It's ridiculous to complain about having other companies show up on SERPs for 'your' keyword (as if there actually were something like property-SERPs) ..
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