To qualify what I said about link exchanging:
Having quality,
related websites linking to your site (and
how they link to you is also very important) is crucial to your Page Rank from Google. But you must also link back to related sites, otherwise Google will interpret your site as a "dead end". But you certainly don't need to 'match' every incoming link with a corresponding outgoing link.
The real point here is that link pages (I like to call them 'Resources' or 'Partners') are very important to Google.
If you want to get linked under 'candy bouquets', try to get other sites to link to your site by linking the phrase 'candy bouquets' and having a little description of your business below the link. Simply linking your URL to your site is not as good of a link.
E.g.:
Candy Bouquets
High quality candy bouquets for your spouse, blah blah blah.
This would be a very nice link to your site. Google would recognize the link to your site, along with the fact that the words 'candy bouquet' contain the link.
Anyway, I fear I am starting to double-back on my words and repeat myself, so I'm going to stop now.
Cheers.