Scrolling vs separate pages
I'm discussing a new site with a client. The site will include a catalog with photos and product descriptions.
A design issue will be whether to break up long product categories into separate pages, or put all the products from a category into single pages which will require vertical scrolling.
My preference is to create separate pages. My client thinks her customers will prefer to scroll down rather than jump to a new page.
I know there are some "it depends" answers to this debate. Has anybody got any good research-based evidence about what is best?
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