hi razsports, just one comment for starters...
some of your links don't work, all of thes (from the home page) links back to your home page
Forums
Site Reviews
the whole Football Directory and Hockey Directory
i am guessing that you don't have pages set up for these yet, but wouldn't it be better to have a page there, even if there is no content yes, especially if it is a directory listing site
getting back to your original post questions:
1. Should I rethink my layout?
not necessarily, why don't you find a similar site (directory based) and see what they have done
2. If no, what can I do to improve my search rankings?
for one i would change your <title> and meta tags with more keyword rich descriptions and keyword phrases
3.Now my most important question is this: should the keywords and title be the same for each page?
No, each page contains different content and the <title> and tags should reflect the content
4. Is my site search engine friendly?
Many things that one should look at/for, i am not a
SEO guru, but i would suggest you start with your keywords and title tags, clean up your HTML a bit, use CSS more.
that's all i can give u right now