Professional design can not be defined by a list of rules. Difference between a good looking web design and a professional design is that the first one happens ones and the second happens every time. Professional design is a combination of many things within a sales package. It is not what you see but what you do in and out even communication, collecting information, transferring ideas and above all how to guide and control the project. Forget all about design and work on your professional look and expertise as a sales person, coordinator or director of the project. Do what “masterpeace” says Listen carefully when you approach a client” and do your own long list of rules as “ SyrenSong” says when you return at your desk only but never discuss it with the client. Professional design is a combination of years of experiences. Less risk, fast work, more money, no experimental job. Remember that your creation of fantastic design and art is a bonus to your client as a surprise not the goal of your sales procedure. If you do it reverse, the client will take the benefit of having personal opinion and remove the control out of your hand when it comes to negotiation and pricing. If you go along with design and artistic feelings and show yourself sensitive and fragile, no matter of result, this is what your client might tell you “we appreciate your work very much, but if you make it cheaper then we can bring you a lot customers through this site” They thing that they are doing you a big favor. And if you get upset and all the sudden react professionally, will be too late and the client takes your motion offensive, rude and even the act of greediness. They start talking to everyone that been cheated by amatory. Well things can go very ugly and out of hand. Now whom to blame? The client? No, never and never. Dealing with clients is the most important part of a professional design process. Bottom of line, the client does not understand what a professional design means, then what are you worried about? Read their needs carefully and put the best flavor of your fantastic art on top of it. A good sales person sales before showing the product.
Design comes from your heart. Professional design comes from your mouth based on experience and practice.Go for it, strong and have ultimate confidence in yourself. Clients love to see strong characters and feel more secure and convinced.

Best regards,
Kiumars

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I have to fall for an idea before to start creating a unique design. I know when it starts, you know when it ends.

Kiumars