Posted this to another thread but think it's relevant here too,

"My tuppence worth is this. The major search engines are unaccountable in any modern meaning of the word. Sure, if they cease to provide relevant results then they lose market share and, eventually run the risk of going bust. But we live in the age of "Governance", where what we do, and how we do it, is subject to scrutiny. This scrutiny comes out of a contractual relationship, and has sanctions and penalties applied to it that go far beyond a crude market, "I go bust, you survive" kind of process.

The major search engines have the ability to punish wrongdoing, without facing any penalty themselves when they get things wrong. This isn't new or unusual, it is a function of an immature marketplace.

We sometimes forget that not only will "Search" look very different in five years time, so will the market within which it takes place. This is the Gold Rush era, unregulated, dominated by the hotels, gambling houses and brothels that us Prospectors need. Or are told we need. "

pne

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