maniactive wrote:
"Researchers at ComScore Networks recently found that people who click on sponsored links in search results are twice as likely to buy something as people who click on unpaid search results after running the same query."
I found this statement incredible (again, true meaning of the word!) My own stats and the stats of many of my clients don't seem to support this statement: in many cases, unpaid listings outsell the paid listings!.."
One can understand your dilemma. I read a recent article by Scott Gardner ( The Battle of PPC vs. SEM at
http://www.sitepronews.com/archives/2003/aug/1prt.html ,where what he says is in line with your experience, though contrary to Post's article.